Project Overview: 

An established business of over 50 years local to Great Falls, Montana was looking for a refresh on their aged web design. The web presence was focusing on bringing the look to a more attractive and responsive design. Our agency had the privilege to work with the Selstad Sod Farm to revamp their online presence and enhance their audience message. The primary objectives were to create a visually appealing website with an updated logo, custom graphics, several quotation forms and responsivity.

Key Deliverables:

1. Logo Refresh and Visual Identity:

• Revitalized the company’s brand by refreshing their logo while maintaining brand recognition.

• Developed a cohesive visual identity that incorporated the refreshed logo, color schemes, and typography.

2. Custom Graphics and Stock Photos:

• Designed custom graphics and icons to enhance the website’s visual appeal and reinforce the company’s brand.

• Created a multi-slide animated hero image on the main page.

• Integrated high-quality stock photos relevant to the sod farm industry, providing a more engaging and informative user experience.

3. Responsive Web Design:

• Crafted a responsive website design to ensure optimal viewing and functionality across various devices, including desktops, tablets, and mobile phones.

• Implemented mobile-friendly navigation and content layout.

4. Quotation Form:

• Developed a user-friendly quotation form that allowed potential customers to request quotes for sod products and related services.

• Integrated form validation and submission tracking for efficient lead management.

5. Custom WordPress JavaScript Plugin:

• Created a custom WordPress plugin using JavaScript to enable customers to calculate their sod needs based on specific parameters (e.g., area dimensions and shapes).

• Designed an intuitive user interface for entering data and receiving instant calculations including the industry standard buffer.

• Ensured seamless integration of the plugin with the WordPress content management system.

6. Content Management System (CMS):

• Utilized WordPress as the CMS to facilitate easy content updates for the client.

7. SEO Optimization:

• Conducted keyword research and implemented on-page SEO strategies to enhance the website’s visibility in search engine results.

• Optimized meta titles, descriptions, and content to improve organic search ranking.

8. Performance Optimization:

• Implemented performance optimization techniques to enhance website loading speed and overall user experience.

• Utilized caching and content delivery networks (CDNs) for improved performance.

9. Security Measures:

• Implemented robust security measures to protect sensitive customer data and maintain website integrity.

• Regularly updated plugins and WordPress core to prevent security vulnerabilities.

Results: The collaboration between our agency and the local sod farm resulted in a visually appealing and highly functional website. The refreshed logo and custom graphics enhanced the website design, while the quotation form and custom JavaScript plugin streamlined customer interactions and made the website more informative.

The responsive design ensured that visitors could access the site from any device, while SEO optimization and performance enhancements improved online visibility and user experience. The security measures put in place safeguarded customer data and the website’s integrity.